On January 16, 1948, the Ford Motor
Company publicly revealed the iconic F-1 pickup, beginning the F-Series
legacy of tough trucks. Since 1948, more than 32 million trucks have
proudly worn the F-Series badge. These legendary trucks have been the
best-selling pickups for 36 consecutive years, and America's overall
best-selling vehicle for 31 years. As Ford looks forward to the future
of Built Ford Tough, it is appropriate to celebrate the 1948 Ford F-1
pickup that started it all. Happy 65th anniversary and long may you run.