Wednesday, July 8, 2009

2010 ROUSH Mustang Photo Shoot

SPEED to air 2010 Roush Mustang Creation Story

After 14 months of cracking down and reaching the pinnacle of performance, the team at ROUSH Peformance took the wraps off their latest & greatest project, the 2010 ROUSH Ford Mustang. Luckily for the rest of us, we won't have to sit through just over a year of the R&D storyline to see the 2010 ROUSH Mustang go from concept to car. The SPEED channel will soon broadcast a behind-the-curtain look at the making of the fifth installment in the ROUSH Mustang legacy. Several clips were assembled for a comprehensive look at some areas which are normally off-limits to the public such as the modeling studios, the assembly line, and the Cooper Tire & Vehicle Test Center. Included with the design and production backstory will also be some featured guest spots from Chip Foose, John Force, Carl Edwards, Matt Kenseth, and Greg Biffle. Keep reading to get the specific show air dates and more in the press release from ROUSH.

Press Release


LIVONIA, Mich. (July 6, 2009) – It took fourteen months for the ROUSH® 2010 Mustang to go from design sketches to the dealer showroom floor, but you can see the entire process in one hour. SPEED will premier a special behind-the-scenes documentary on the making of the fifth generation ROUSH Mustang on July 20 at 8 p.m. (Eastern).

The show, titled “2010 ROUSH Mustang: The Art of Performance Engineering” will take viewers through the countless steps and hundreds of thousands of hours necessary to turn a car from a concept sketch into one of the finest high-performance vehicles on the market. You’ll see the boardroom drama, the trade-offs that have to be made, and the official unveil before a throng of media and fans of Jack Roush and his vehicles.

Footage was captured in several areas where cameras are normally strictly forbidden, such as the clay modeling studio, ROUSH Manufacturing and Vehicle Assembly, and the Cooper Tire & Vehicle Test Center near San Antonio. Additionally, the show will feature special guest interviews with luminaries such as Chip Foose, NHRA Drag Racer John Force, and NASCAR Sprint Cup drivers Carl Edwards, Matt Kenseth and Greg Biffle.

“2010 ROUSH Mustang: The Art of Performance Engineering” is scheduled to air three times on SPEED:

•- Monday, July 20 at 8 p.m (Eastern) – East Coast Premie
•- Tuesday, July 21 at Midnight (Eastern) – West Coast Premier (9 p.m. Pacific on July 20
•- Monday, September 21 at 8 a.m. (Eastern)

SPEED is a cable channel available in more than 78 million homes across North America. Check your local listings.

Based in Livonia, Mich., “The Art of Performance Engineering” takes place at ROUSH Performance
. To get a look behind the scenes at what goes on at ROUSH and how the vehicles and parts are designed, manufactured, tested and produced logon to www.ROUSHtv.com. For more information see your local ROUSH dealer, visit www.ROUSHperformance.com or telephone toll-free (800) 59-ROUSH. On Twitter follow us @_ROUSH_

*"ROUSH" is a registered trademark of ROUSH Performance Products, Inc., or its related entities.

Wednesday, July 1, 2009

2010 Ford F-150 SVT RAPTOR

Ford is the established leader in tough trucks, and the Ford Special Vehicle Team (SVT) has raised the performance bar! Introducing the all-new 2010 F-150 SVT Raptor! It's the purpose-built, high-performance, no-excuses truck with the credentials to take on challenging off-road adventures and versatile enough to handle everyday life on pavement.
THE EXTERIOR: Form Does Follow Function
F-150 SVT Raptor is tough, fast and built with performance in mind. The aggressive appearance is shapeed by performance needs. The distinctive "brick wall" grille includes 'integrated marker lamps' that accent the imposing stance and make Raptor 'street legal'. The power dome hood features 'functional heat extractors' to help lower underhood temperatures. Front fenders include 'additional heat extractors' and are flared to provide the room for '7 additional inches of front track width' and the '35 inch BFGoodrich all-terrain tires wrapped around 17-inch cast aluminum wheels. It's also impossible to miss the 'massive front skid plate' keeping the engineand transfer case protected. Every detail is aimed at delivering serious "Off-Road" capability.
THE INTERIOR: Rugged & Refined
Raptor offers an interior designed to handle the dunes or driving in town. 'Auxiliary switch panel' on the center console makes aftermarket customization easier, with four prewired switches attached to the power distibution box for electrical accessories. Hill Decent Control and Off-Road Mode are also located on the auxiliary switch panel. 'Leather-wrapped steering wheel includes thumb pads and an orange leather strip that serves as a centering sight line--especially useful in extreme driving maneuvers that can cause the driver to lose perspective of the steering wheel's center point.
"Leather trimmed seats offer comfort, and are designed with unique bolstering to help keep you planted in the seat when the going gets a little rough. The seats in the photo above are included with the available Interior Appearance Package with orange inserts.
THE TECH: Serious Capability
Raptor not only has the chassis designed to soak up the rugged off-road, it has the technology and the capability to perform.
320hp and 390 lb-ft torque are on tap from the 5.5L SOHC V8 FFV engine. Or choose the optional 6.2L SOHC V8(coming winter 2010) delivering an estimated 400hp and over 400lb-ft torque. Both engines are mated to a 6-speed automatic transmission.
The Electronic Locking Rear Differential uses a true mechanical connection to lock the left and right axle shafts together so both turn at the same speed with the same amount of torque. This switch-controlled feature maximizes traction capability at the wheel with grip, without having to stop the truck. The power sent to the wheels via a serious 4.10 axle ratio.
THE CHASSIS: The Right Stuff
Building a high-performance off-road truck isn't all about horsepower, although the Raptor has plenty of that! A serious off-road truck starts with the right suspension, and the Raptor has the goods. 'Fox Racing Shox' use a patented internal bypass system to provide position-sensitive damping for the Raptor shock absorbers. This allows for softer damping at ride-height to help improve traction, stability and comfort. Stiffer damping toward the end of the shock absorber stroke allows the Raptor to be driven more aggressively without bottoming out. The bottomline: Raptor offers an impressive 11.2 inches of suspension travel in front and 12.1 inches of travel in the rear.

Glass Roof For New 2010 Mustang - No Brainer

The 2010 Ford Glass Roof Mustang and Mustang GT convertible, which are arriving in dealerships now, offer consumers sun-soaked driving and top-rated safety heritage. Fans of open-air motoring have made the Mustang convertible a perennial bestseller. Those who love the sun but want to cut back on sunscreen use can choose the pony car with the panoramic glass roof, which filters nearly all of the sun's harmful rays.


The 2010 Mustang builds on the safety success of the 2008 Mustang, which became the first sports car and the first convertible to earn five-stars from the National Highway Traffic Safety Administration (NHTSA) for frontal crash, side impact and rollover tests.

The Mustang's considerable body stiffness contributes to its driving performance and has an added benefit in accident protection. While the coupe's body structure is 31 percent stiffer in torsional rigidity than its predecessor, the convertible's is more than twice as stiff – creating a "safety cage" that helps protect the cabin from deformation and intrusion during an impact.

The front structure is designed to absorb and help dissipate it before it can reach the passenger compartment. The Mustang's front rails have an octagonal shape designed to spread forces evenly at the firewall and progressively deform for increased protection in offset frontal crashes.

Protective sun-drenched driving The 2010 Ford Glass Roof Mustang offers consumers convertible-like driving without the need for sunscreen, because its factory-installed panoramic glass roof filters 90 percent of the sun's heat-generating infrared (IR) rays and 96 percent of burn-causing ultraviolet (UV) rays.

The UV-filtering capability of the new Mustang's fixed glass roof is comparable to sunscreen lotion with a sun protection factor (SPF) of approximately 50, which exceeds the dermatologist-recommended sunscreen strength of at least SPF-15.

The glass roof's ability to filter IR rays reduces heat load in the cabin so that occupants remain comfortable while enjoying the sun. The reflective glass also reduces energy used by the vehicle's air conditioner system while protecting the interior fabric from fading and deteriorating.

Good for the soul Sun-soaked cruising is the convertible and Glass Roof Mustang's top appeal factor. Scientific studies show that increased exposure to sunshine or bright light is therapeutic because it regulates the body's synthesis of melatonin, a mood-regulating hormone that modulates the circadian cycle of sleep and wakefulness. Sunshine also triggers the body's conversion to active vitamin D, considered to be an effective natural remedy for "the blues."

Health experts caution that cool breezes in convertibles can misleadingly mask the sun's harmful rays as occupants may not feel as hot as when they're stationary under the sun. Therefore, dermatologists recommend the use of sun-block lotion or moisturizer with a sun protection factor (SPF) of 15 or higher prior for top-down drives.

Roof glass popularity rising According to J.D. Power feature content research, 62 percent of buyers in the sports car segment wanted a sunroof/moon roof on their next vehicle. Since its introduction in 2008, the Glass Roof Mustang – which is available as a $1,995 option on both the V-6 model and the GT – has accounted for 10 percent of all Mustang sales. The convertible accounts for 25 percent of Mustang sales, and sell most strongly in California, Florida, Texas and Georgia.

Mustang is just one Ford model that features ample sunlight and generous views. The 2010 Lincoln MKS and 2009 Ford Flex, Ford Edge and Lincoln MKX also offer sun-splashed driving enjoyment with an optional panoramic roof glass that is privacy tinted for the occupants' comfort and protection.

According to CSM Worldwide, over the last five years panoramic sunroofs have doubled in the popularity in North America. The installation of tilt/slide type sunroofs will remain dominant, followed by panoramic and spoiler types throughout 2011.