Wednesday, July 8, 2009

SPEED to air 2010 Roush Mustang Creation Story

After 14 months of cracking down and reaching the pinnacle of performance, the team at ROUSH Peformance took the wraps off their latest & greatest project, the 2010 ROUSH Ford Mustang. Luckily for the rest of us, we won't have to sit through just over a year of the R&D storyline to see the 2010 ROUSH Mustang go from concept to car. The SPEED channel will soon broadcast a behind-the-curtain look at the making of the fifth installment in the ROUSH Mustang legacy. Several clips were assembled for a comprehensive look at some areas which are normally off-limits to the public such as the modeling studios, the assembly line, and the Cooper Tire & Vehicle Test Center. Included with the design and production backstory will also be some featured guest spots from Chip Foose, John Force, Carl Edwards, Matt Kenseth, and Greg Biffle. Keep reading to get the specific show air dates and more in the press release from ROUSH.

Press Release


LIVONIA, Mich. (July 6, 2009) – It took fourteen months for the ROUSH® 2010 Mustang to go from design sketches to the dealer showroom floor, but you can see the entire process in one hour. SPEED will premier a special behind-the-scenes documentary on the making of the fifth generation ROUSH Mustang on July 20 at 8 p.m. (Eastern).

The show, titled “2010 ROUSH Mustang: The Art of Performance Engineering” will take viewers through the countless steps and hundreds of thousands of hours necessary to turn a car from a concept sketch into one of the finest high-performance vehicles on the market. You’ll see the boardroom drama, the trade-offs that have to be made, and the official unveil before a throng of media and fans of Jack Roush and his vehicles.

Footage was captured in several areas where cameras are normally strictly forbidden, such as the clay modeling studio, ROUSH Manufacturing and Vehicle Assembly, and the Cooper Tire & Vehicle Test Center near San Antonio. Additionally, the show will feature special guest interviews with luminaries such as Chip Foose, NHRA Drag Racer John Force, and NASCAR Sprint Cup drivers Carl Edwards, Matt Kenseth and Greg Biffle.

“2010 ROUSH Mustang: The Art of Performance Engineering” is scheduled to air three times on SPEED:

•- Monday, July 20 at 8 p.m (Eastern) – East Coast Premie
•- Tuesday, July 21 at Midnight (Eastern) – West Coast Premier (9 p.m. Pacific on July 20
•- Monday, September 21 at 8 a.m. (Eastern)

SPEED is a cable channel available in more than 78 million homes across North America. Check your local listings.

Based in Livonia, Mich., “The Art of Performance Engineering” takes place at ROUSH Performance
. To get a look behind the scenes at what goes on at ROUSH and how the vehicles and parts are designed, manufactured, tested and produced logon to www.ROUSHtv.com. For more information see your local ROUSH dealer, visit www.ROUSHperformance.com or telephone toll-free (800) 59-ROUSH. On Twitter follow us @_ROUSH_

*"ROUSH" is a registered trademark of ROUSH Performance Products, Inc., or its related entities.

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